The encapsulating synth-wave funk producer, NICOLAAS has just revealed the music video to his latest and most groovy track ‘Real Escape’, which was directed by the well-known JB Proulx (Charlotte Cardin, Black Queen and Nate Husser) and produced by the amazing Romeo & Fils (Charlotte Cardin, Mark Ronson and Loud). NICOLAAS needs no introduction with his recent tracks and remixes racking up over 191k streams between Youtube and Spotify. You can read our previous feature on his work here.
‘Real Escape’ is a song of pure genius as it will leave you grooving and dancing your night away. This immensely groovy song is given light with NICOLAAS’ new music video where the dancer is cleverly shown making his way through a surprisingly quiet city which allows him the freedom of expression that is encouraged within the energy of the track. The track seems to take over the dancers body in the video. The editing is skillfully done, with the boundaries of the shoot pushed and manipulated to the dancers will. The opening shot seems as if lifted from an Instagram story, with the screen opening out to become a full video. The synergy between the song and the video is just incredible.
Director JB Proulx had the following to say about the vibrant track, “‘Real Escape’, for me, was about making the ordinary extraordinary. The song’s infectious energy just makes you want to let loose. I wanted to show that regardless of the mundanity of everyday life situations, you can take control and decide at any moment to have a real escape. Our character’s commute to the metro, which could be an ordinary walk, turns into an epic dance performance to demonstrate this concept.”
When talking to the artist about the music video and what it means to him, he had this to say, “I’ve been fascinated with dance videos lately, and since shifting gears with this new project I’ve been looking for a way to incorporate dance into the visual identity. Real Escape just felt like the perfect track to do this. I reached out to Martin at R&F with very broad strokes of an idea, and he came back overnight with a fully flushed-out, perfectly tailored concept. He instantly thought of J. Style and showed me some of his videos. It was obvious he embodied the necessary ‘je ne sais quoi’ to carry the concept, and JB and the rest of the production team took all of these pieces and made this moment into something memorable. I hope you enjoy it!”